Oui the label


Oui the label is a contemporary brand who doesn’t play by the traditional rules of bridal fashion. Channelling do-it-your-way style icons such as Bianca Jagger, Jane Birkin, and Olivia Palermo, we seek to answer the cry of modern brides for a uniquely un-wedding wedding outfit. Whilst unmistakably fashion forward, each piece from the Oui collection exudes timeless elegance. A decision you will not soon regret in years to come.

German stockists: You Are Bridal, Zo & Willow, Celia Dresses and Labude Köln.

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